How to use your Instagram link in bio to drive traffic to your website

We’ve all been there: scrolling through our Instagram feed and stopping at an eye-catching photo with an even more interesting caption that ends with “link in bio”. Almost every brand uses this essential tool to improve click-through rates and increase conversions. So how can you too?

If your brand is on Instagram, the link in bio is a must-have to drive your audience to your site. However, as Instagram limits you to one permanent link in your profile’s bio, it’s vital that you’re utilizing it to its fullest potential. We’ll show you how.

What does link in bio mean?

Simply put, link in bio is a clickable URL you add to your Instagram profile to take your followers to your website. Social channels like Facebook and Twitter allow any user to add links to posts, making it smarter to add your homepage as your link in bio. However, it’s a little more complicated with Instagram. 

Since Instagram posts don’t allow clickable URLs, your link in bio is crucial. If you have over 10,000 followers, you’re allowed to add shareable links to your Instagram stories. But if you’re still building a following, you only have one shot to direct followers or visitors to your content. 

Thankfully, there are several link in bio tools to help you collect key link destinations on one custom landing page and share them with one hyperlink. This’ll help you keep visitors from abandoning your site since they can quickly access the important content you want to highlight. These tools also show you how well your link performs with analytic features. 

Before we go over these tools though, let’s first explain how you add a link to your Instagram bio.

How to add a hyperlink on your Instagram bio

Adding your URL to your Instagram bio is easy. All it takes is three simple steps:

  1. First, go to your profile page. Click “Edit Profile” at the top of the screen.
  1. Add your URL to the “Website” section field
  1. Tap “Done” (iPhone) or the check mark (Android). 

Finding the right link in bio Instagram tool

Sometimes it can be a challenge figuring out which link to post. There’s so much your business has to offer, so how can you choose just one aspect of it to highlight? Fortunately, 

there are plenty of tools out there that can help you build a page of multiple links so your followers can discover your most important content right from your instagram link in bio

Since there are a ton of link in bio tools, it can be stressful to know which one is right for you and your audience. If you’re in the market for a free Linktree alternative, make sure you find a solution like Drum, a mobile app with tons of customization options, the ability to manage links from your phone, and premium tools like analytics — all for free.

How to grow traffic to your Instagram link in bio

  1. Create a powerful landing page

Your landing page is your one-stop shop to show off your brand at its best. Customize your landing page to showcase your best sellers, new arrivals/services, collections, blog posts, and more. Cycle new content as it comes in while retaining important evergreen content (like your homepage) so it’s always fresh and relevant.

  1. Launching a new product or service

Highlight any new offerings shortly after they launch with a landing page that provides all the information about your new product(s) or service(s). That way, customers can get excited about what’s new and easily convert with less chances of interruptions. Eventually, you can replace this URL with your customized one.

  1. Promoting a sale

Everyone loves a sale. So when they scroll through Instagram and see your post or story highlighting your current deals, you’ll want to give them a more seamless user experience by highlighting the sale link in your bio for as long as it’s running.

  1. Hosting giveaways/competitions

A great way to increase engagements is with an Instagram contest. You’ll engage your existing followers while also appealing to new ones. Your captions on your posts or stories can include all the details of the giveaway/competition and send your viewers to your link in bio for more details on entering. 

  1. Linking new forms of media

If blogging, vlogging, or music are part of your brand, utilize the link in bio for your freshest content or playlists. This’ll allow your visitors to get a better view of your brand voice, learn your company’s values, and even feel more connected to your business, which can turn them into first-time or repeat customers. 

Get started with Drum’s free link in bio app today 

Ready to attract quality leads and better improve your conversion funnel? Then start utilizing your Instagram’s link in bio to its fullest potential. Download the Drum mobile app to help you make the most of your link in bio in your overall social media marketing strategy.